Foursquare and Bravo
Jan31
by Lawrence Coburn
The New York Times is reporting that Foursquare and Bravo will announce a distribution deal tomorrow in which more than 500 locations, restaurants, and venues with associations with Bravo TV shows will carry their own custom Bravo badges within the Foursquare experience. Additionally, Bravo television personalities have added “tips” for a number of Bravo locations.
Bravo’s Foursquare integration will be advertised on Bravo TV, apparently giving Foursquare TV coverage and promotion:
“We really want to tap into the power of Foursquare by engaging their audiences and bringing our Bravo viewers these unique experiences on a national level,” said Ellen Stone, Bravo’s senior vice president of marketing. Mrs. Stone said Bravo will start creating on-air TV promotions telling viewers how to play the Bravo-enhanced features of Foursquare.
So Foursquare gets mainstream TV distribution, editorial “tip content” for some of high profile restaurants, and a flagship, big name media partner which should help them close similar distribution deals.
Bravo gets a hook into a fashionable company, the ability to associate its brand with fashionable, real world locations, and presumably, a chance to stay top of mind with its viewers even when their TVs are off. It should also be noted that Bravo has its own local guide app.
This is a nice jump towards the mainstream for Foursquare, and adding some custom, branded badges to its service seems a small price to play for some TV advertising.

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