PlacePop Enters the Social Check-in Fray

Feb01

by Lawrence Coburn

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photo8 200x300 PlacePop Enters the Social Check in FrayA new social check-in app called PlacePop quietly joined the social checkin space over the weekend.

This is what they have to offer so far:

- The ability to check in to a place
- Aggregated reviews and tweets from Yelp and Twitter
- The ability to add a photo (oddly lacking from Foursquare and Gowalla, but present on Yelp)
- Badges based on number of check-ins
- A real hook to the real world – unlike MyTown, PlacePop doesn’t let you repeatedly check into different venues

PlacePop doesn’t seem to bring anything new to the table, but the features that are there are nicely designed.  The aggregation is especially well done (another social checkin company that is doing heavy aggregation is Buzzd).  To the untrained eye, this will look like an app with a lot of users.

Somehow, friending beyond one by one invites didn’t make it into the release version of the app.  I’m sure there was a heated internal discussion about that – while it’s great to get something out the door, not having Facebook and Twitter integrated friending for launch in a social app is an unusual move.

Via their URL structure, it looks like there are about 1585 different profiles set up for PlacePop so far.

Oh yeah, one final little tidbit about PlacePop – it was developed by Ooga Labs, and is headed by Kent Lindstrom, the ex President of Friendster who led that company’s turnaround.

Why is this important?  Because if you ran a high profile social network, you are, or know, a master in viral distribution.

And as PlacePop is late to the game and light on features, winning on distribution is just about their only chance.

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This entry was posted on Monday, February 1st, 2010 at 7:39 pm and is filed under Foursquare, Gowalla, PlacePop. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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